Starting a business
Can I sell on Rakuten as a foreigner?
Possibly. Rakuten marketplace onboarding is more Japan-business-oriented than some global platforms and typically requires an eligible business setup, screening and Japanese-language/operational support.
VerifiedPrimary topic verifiedLast checked: 18 Aug 2026
What you need to know
Requirements & exceptions
- Check the current Rakuten Ichiba merchant eligibility and contract requirements.
- A Japanese entity/bank/contact structure may be expected depending on the program.
- Marketplace acceptance is separate from legal permission to sell.
Documents
- Identity documents
- Company/business plan documents
- Corporate registration documents where applicable
Likely cost
No single government price. Costs depend on the business license, registration, premises, capital, product compliance and professional services required for this exact activity.
Where to act
The sector-specific licensing authority plus Legal Affairs Bureau/tax offices where entity or tax registration is involved.